The mens designer watches market isn’t for everyone. Many companies have tried to enter the market, which values exclusivity and hand-craftsmanship over mass-produced devices built by robots. Watches latest entrant, attempting to break in two years ago with Watch Edition, Tt was gold, expensive, and Apple handed out custom versions to fashionable celebrities like Beyoncé and Karl Lagerfeld for the free promotion.
But now that watch is dead. You won’t find a trace of it on website. The first generation Watch Edition has been replaced by a ceramic version that will sell for a tenth of the price of the cheapest gold model, marking the end of attempt to woo luxury watch owners. Convincing the luxury watch market to buy an designer watches was never going to work with a square design anyway.